Which pathways are offered?

  • Marketing Communications—This pathway prepares students to lead and manage others, improve processes and policies, and manage a range of personnel issues and concerns while focusing on the bottom line.
  • Hospitality: Food and Beverage—This pathway prepares students to perform a variety of tasks to maintain operations and promote guest services in eating and drinking establishments.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Account Executive
  • Art/Graphics Director
  • Copywriter
  • Customer Service Representative 
  • Interactive Media Specialist
  • Promotions Manager
  • Public Relations Manager
  • Baker
  • Pastry Chef
  • Wine Steward
  • Line Cook
  • Caterer
  • Food Services Manager

What is the salary outlook?*

Salaries vary depending on the job, experience, and location but approximate sample salaries include:

  • Copywriter—$62,170/year
  • Promotions Manager—$132,620/year
  • Public Relations Manager—$114,800/year
  • Baker—$26,520/year
  • Line Cook—$25,200/year
  • Food Services Manager—$54,240/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Wednesday, September 4, 2019.

Which industry-recognized certification exams can my student prepare for?

  • The National Occupational Competency Testing Institute (NOCTI) Advertising and Design Exam
  • A*S*K Fundamental Marketing Concepts Exam
  • The NOCTI Restaurant, Food, and Beverage Services (Pathways Exam)
  • The NOCTI Restaurant, Food, and Beverage Services (Job Ready Exam)
  • ServSafe® Food Handler
  • Microsoft Office Certifications (Excel, Word)